Sudbury photo blogger, Matt Alexander, is using photo manipulation and social media to highlight the lack of cycling infrastructure within this Northern Ontario city of over 160,000. Mass Media constructs reality and contains values, beliefs and ideologies. By presenting over a hundred images of cyclists with their bicycles removed Alexander hopes to use humour and strong visual images to create a dialogue about the lack of infrastructure for this mode of transportation in the city of Sudbury.
Statistics indicate a low use of bikes by workers in the city, but then lack of infrastructure impedes or restricts their efficiency. No mention is made in the online article of students in either post secondary institutions or youth.