Cultural Appropriation : Jesse Wente’s Response

 

Jesse Wente has appeared on CBC Radio’s Metro Morning as film and pop culture critic for 20 years and currently serves as Director of Film Programmes, at TIFF Bell Lightbox, overseeing theatrical, Cinematheque and Film Circuit programming. A self-described ‘Ojibwe dude’ with a national and international lens, he encourages audiences to consider diversity and inclusion into the future view of their organization, industry and country.

Well known as a film critic and broadcaster in Toronto and across Canada, Jesse was the first nationally syndicated Indigenous columnist for the CBC, covering film and pop culture for 20 local CBC Radio programs. He has also been a regular guest on CBC Newsworld’s News Morning and Weekend Edition, as well as Q.

 

Jesse Wente is a leading film critic and programmer of Indigenous cinema

 

Jesse is Ojibwe, and his family comes from Chicago and the Serpent River First Nation in Ontario. He is an advocate for Aboriginal Arts, most notably on screen. He draws attention to the imagery used by Hollywood in portrayals of indigenous peoples and stresses the need for a culture to have influence on their own depiction. His pieces on The Revenant, Beyonce and sports mascots were among the most shared on CBC.ca .  SOURCE: National Speakers Bureau

 

An editorial introducing the concept of an “appropriation prize” for the author who can best embody the cultural experience of a minority group in Canada comes off as an attempt to steal one of the few things Indigenous people in Canada have left — their story, according to one Indigenous author.

“We’ve lost our land, we’ve lost our languages and almost the last thing we have left are our stories and our voices,” said D.A. Lockhart, a member of the Moravian of the Thames First Nation in Chatham-Kent.

“To have somebody come in and say we’ll tell those better than you … is sort of a painful kick while you’re already down.”  SOURCE:  Appropriation Prize Controversy an Opportunity for Learning CBC NEWS

Mass Media consumes Mass Media, turning other forms of Mass Media into content  and incorporating/emulating  other Media’s Codes & Conventions.  In this process, appropriation of topics, subject matter and other aspects of content will be distorted intentionally & unintentionally through the Values, Beliefs & Ideologies of those delivering the Mass Media Text/Message. It becomes very easy for Mass Media creators & producers to appropriate a culture other than their own  through adoption & adaptation; we are only confronting the past and potential damage that this creates when a cultural group is overwhelmed by a more powerful (politically/economically) cultural group.  The question of who controls the narrative and to what purpose becomes a significant part of Mass Media, Media Literacy, and society at large.

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