AIDA-Magazine Covers 2 – What do they have in common ?

 

 

More magazine covers to evaluate in terms of AIDA & Mass Media Principles.

 

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Philip K. Dick’s World of Advertising: Branded Dreams

 

Philip K. Dick’s visions of an intrusive manipulated reality is portrayed in this short piece by Studio Smack . Dick explored the concept of consensual reality and the potential conflict between “two levels of reality” – one “objectively” determined, the other a world of appearances imposed upon characters by various means and processes.

 

“Reality is that which , when you stop believing in it, doesn’t go away.”

“It is sometimes an appropriate response to reality to go insane.”

“Don’t try to solve serious matters in the middle of the (long) night.”

Do Androids Dream of Electric Sheep ?

“This is on a level, and it goes to show you

that you should never take your dreams too seriously.

Or else it shows that the unconscious

or the universe

or God

or whatever can put you on. ”

Studio Smack are Ton Meijdam, Thom Snels and Béla Zsigmond. All three of them studied at the AKV|St.Joost in Breda (Art Academy), The Netherlands. Their animated films gained awards at international film festivals. Studio Smack produces work that in the first analysis has an autonomous value, but often also responds to developments in society, the so-called Design for Debate.  Some of their happy clients are Dutch TV Networks VARA, VPRO and MTV NL, Greenpeace, MOTI, Next Nature, GOD, Graphic Design Festival Breda, Festival Mundial,..and many many more.

 

Here are the creators’ comments on this short media piece. 

“The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep” (James B. Twitchell)

We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems.

But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future.

This animated short is an impression of a dream infected by a brand we all know…….

 

The question I pose is, … should we view this short a social commentary warning on Mass Media intruding into private consciousness, as Dick speculated on ? Or is it a deconstructed advertisement, masquerading as social commentary – a metaphor for subliminal imagery that is being planted in you dreamscape for later reference ?

 

 
 

 

Bryan Hitch on Batman

Comicbook characters such as Batman are part of contemporary iconography – a modern mythology on which we project  values, beliefs & ideologies in the forms of hopes & fears. Batman, being one of the earliest comic superheroes ( 75 years ), has his roots in the Pulp Magazine  & Pulp Hero tradition.

He blends the qualities of characters such as The Shadow & The Spider with the master savant detective first crystallized in the character of Sherlock Holmes. Batman’s comicbook universe setting  ranges from  Hard Boiled Noir to Gothic Fantasy, with  stop overs in the cosmic metaphysical realms associated with speculative fiction. This  makes the character both flexible and challenging, whether being portrayed in print or other media, such as movies and television. Bryan Hitch‘s observations, as writer & illustrator of the current JLA comic, provide some insight into this creative balancing act.

— I wasn’t sure about Batman. When I had that abortive attempt to do “Justice League” 15 odd years ago with [Mark] Waid, I couldn’t figure out, visually, how to handle Batman. And I kind of translated that mentally into, “I probably wouldn’t be able to write him, either.” The odd thing, when I started writing the story out, was just how much Batman took care of his own business for you. You just find a situation, drop Batman in it, and he writes his own dialogue. It’s hilarious.

JLA - Bryan Hitch

Batman, at the same time, he’s the guy that has the detective skills, and the analytical skills, to be able to look at all this stuff, and start putting the picture together with the jigsaw pieces, and make that leap that some of the other characters may not be able to — because they’re looking very closely at the individual points, where Batman’s experience is a little wider, I think. I was worried about Batman, but I’m actually having such a nice time writing him in the context of these stories. And he’s such a useful character, because he’s the guy that figures everything out.

Batman - Bryan Hitch &  Paul Neary

I actually find him hilarious to write. He’s got that kind of grim visual, certainly, but I find that he’s the guy with the sarcastic one-liner — not necessarily because he’s trying to be funny, but you have a funny situation, and he nails the line at the end of the scene. And it’s funny because of that, not because he’s trying to be funny. I find that in that group environment, there’s a lot of humor to be had. I’ve been writing him a scene between him and Aquaman, and they’re actually talking about magic crystals, and just these two characters talking about magic crystals, they realize that they’re having an absurd conversation. FULL INTERVIEW at CBR: Bryan Hitch Stays Put at DC with “Justice League of America”

 

 

 

 

 

Timmins, Ont. girl petitions to sign up for boys-only robotics class

A nine-year-old girl who started an online petition to take part in a boys-only robotics class at a Timmins, Ont., library will now be able to take part.

Robotics for boys only advertisement

The Timmins Public Library advertisement for this “special program” was challenged by a local girl who wanted to take part in the session.

The Timmins Public Library is now offering the robotics session to all children between the ages of 9-12.

bookworm

It was welcome news to Cash Cayen’s mother, who said “we need to change the way our society thinks.”

The Exile of Time

“The CEO of the library sent me a text message directing me to their Facebook page to see their official media release,” Caroline Martel said.

Rendezvous with Destiny

“The media release [said] they ‘wish to apologize to the public and Science Timmins for the misunderstanding related to the Robotics event which was designed to encourage improved literacy through reading.’ Although I disagree with the claim that this was a ‘misunderstanding,’ Cash and I are happy with their decision to open the session up to all children regardless of their gender.”

Close to 30,000 people signed the petition, and many shared stories about discrimination.

analyzing_computer_tv_head_md_wht

“Gendered approaches to education are extremely problematic,” Martel said in a post on change.org. .

via Timmins, Ont. girl petitions to sign up for boys-only robotics class – Sudbury – CBC News. Listen to Interview: Caroline Martel and library board chair Michael Doody spoke with CBC Sudbury’s Up North radio program on Thursday about the situation that has raised the ire of many.