Steppin’ Out of Reality

steppin-out

bowler-up

 

The 7th Principle of Mass Media Scans is, A new mass media technology will initially borrow the content and imitate the conventions of the mass medium that is currently dominant in a society. As the technology advances, the new medium will consume the older medium, turning it into content.  This  principle and the media text produced in this manner is what is called Necro-Media. This post features some examples of Necro-Media. 

While exploring posts from fellow photography bloggers, I came across some tagged as Polamatic. The Polamatic app enables you to convert your phone shots into a retro aesthetic that turns the shot into a composition that has the features and qualities of an old Polaroid picture.  I have some experience producing the Polaroid look, and PaintShop Pro imaging software includes a simple Polaroid frame effect which allows for the creation of Polaroid Transfer effects.  As a challenge and an experiment, I used two shots I had taken at the local bowling alley, when my daughter was participating in the weekly Special Olympics bowling night.  I tried to emulate as closely as possible the frame & look produced by a Polamatic app.  It took a bit of time to create & modify the frames, and the viewer can judge for themselves these first attempts. 

Let’s now consider how this all fits in with the concept of Necro-Media.  To begin with, the app itself is such an example. The app allows the user to take digital photographs with their phone and turn them into digital representations of old Polaroid pictures. The Mass Media technology allows the user to imitate the codes and conventions of an earlier medium, Polaroid Photography.  What I attempted in my experiment was to use other software to imitate the app.  In one sense I was just doing the same thing as the app, so that is an example of the same type of Necro-Media.  In another way, I was applying the principle to the app itself, by trying to emulate the Polamatic app’s features, including the use of dirt/scratches/folds and colourful text font.  The final compositions are Necro-Media of Necro-Media. 

The Steppin’ Out title for the first composition, brought to mind the classic jazz/swing standard, Steppin’ Out With My Baby, composed by Irving Berlin in 1948 and first performed by Fred Astaire in the movie, Easter Parade.  I selected the 1993 video of Tony Bennet ‘s rendition  of the song.

The music video was very successful at the time of its release. Helping to bring Bennett to the attention of a much younger generation, it established him as an elder statesman of a passing generation of entertainers.  It formed a bridge bridge between very different times. We can see this video composition as both a homage to the past, and as an example of Necro-Media. 

The first obvious  component is the use of B&W to emulate the old classic Fred & Ginger  movie musicals of the 1930s.  The choice of wardrobe combines the Fred & Ginger style with elements of the contemporary look of when the video was released.  The choice of camera angles, distances and staging also plays homage to the past. The mix of the older tap dancer ( could not find his name ) and the younger contemporary black dancers widens the target audience, while acknowledging the past and visually reflecting how much has changed in both the American entertainment industry & society. 

As the technology advances, the new medium will consume the older medium, turning it into content. This is both figuratively and literally true in this video. Besides all the aesthetic imitation and use of codes and conventions, take note of what is included in the limited number of props.  Included were, the early phonograph with the horn amplifier, the large records, the microphones included both 1930s nightclub that Bennett walks up to begin singing and a close-up of a radio studio microphone.  The later goes with the old radio being tuned .  The other technological prop was the fan typical of the early movies as a symbol of emotional heat and cool music.  

Mass Media technology and the forms of media  it generates are constantly changing and adapting. New art forms are created and old one respond to the impact, some adapt while others disappear, still others become specialty forms of art and communication.  The recent changes in the WordPress Reader demonstrate this, but that is for another post.  So now I will conclude & post this analysis; let’s  see  how it looks on the Reader. 

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“The Old New World” – an example of Necro- Media

 

Necro-media is the re-purposing of older forms of Mass Media & Mass Media content as content of new forms of media. In this case, photographer and animator Alexey Zakharov of Moscow, Russia, has created a superb animated short using camera projection.  The content was a series of photographs of American cities taken between 1900 and 1940. They were sourced from the website Shorpy.  

Besides bringing the photographs to life in a steampunk/Gernsback  vision, the short makes use of the aesthetic of aged damaged motion picture film and the codes and conventions of early motion picture establishing shots. The audio track is of Al Bowlly singing, Guilty, a song composed (published in 1931) by Richard Whiting, Harry Akst and Gus Kahn.

 

 

The dark knight steps out of a Constructed Reality. – Ojo De Piedra

Observation on Mass Media : Mass Media Popular Culture  has moved beyond clothing as advertisements/brands and shaping style. We are moving into a culture that  takes the fictional realities beyond  CosPlay,  Role playing fairs & LARP  . Performance Art gradually becomes part of the regular urban landscape, so that a casual walk on the street in a growing number of cities around the globe can generate  street portrait, such as this one taken by Eduardo Mendoza.

While walking the streets of Mexico City’s downtown yesterday I found myself waiting for the green light along this well educated superhero.

Source: The dark knight. – Ojo De Piedra

Toronto is One Big Lazy Susan: Advice & Tips for Refugees

Vinay Menone, Toronto Star arts and life columnist & feature writer, offers observations on adapting to Canadian society and the specific advantages offered in Toronto.

This is a world-class city with great prospects. All you need to do is work hard and follow the rules. Don’t worry, you will — nothing elevates a human more than a second chance at life, especially when the first one was snatched away rather than squandered. When you gaze up at the CN Tower, think of it as pointing at the cosmos and the infinite possibilities now within your reach.

 

He points out the  range of food  as an example of how cultural touchstones are always near.

 

The good news: not much needs to change with your diet. Toronto is one big Lazy Susan, upon which all of the world’s spices and regional dishes are just a few twirls away. Kibbeh, tabbouleh, shawarma, mujaddara, you name it and someone is selling it. Or they are preparing it in restaurants such as Byblos, Tabule and Takht-e Tavoos. 

 

It is his observations on mass media popular culture that are of  particular interest. Menon provides the insight on how to navigate the flood of Mass Media influences and recognizes that it has value , while also being a continuum of styles, content and messages, “I’m not suggesting Star Wars or Miley Cyrus are equivalent to Shakespeare or Mozart” . He identifies the wide range of possibilities available to widening and sharing in community experience. from opera and live theatre to the the AGO, ROM, Science Centre, Ripley’s Aquarium and Toronto Zoo.

If you have children, don’t be alarmed by how popular culture shapes their interests. Music, movies, fashion, games, TV, books, these diversions only thrive in places of imagination and harmony. This is why religious extremists, like the ones you are fleeing, are so eager to impose barbaric laws that govern daily life.

“Art is a path to enlightenment.

It is the enemy of totalitarianism.”

 Vinay Menone, Toronto Star