Media Principles: Click Those Ads for Helpful Information

Media Principles - Click Ads 1Those  click bait ads for articles and services are ubiquitous.  Just remember to keep in mind the Mass Media Principles. They play to your values, beliefs and ideologies, but what if we change those icon images ? A different constructed reality emerges. How do those business interests and intended  target audiences look now ? Use the principles to view with a slightly ironic eye and underlying intention of the message becomes obvious.

Media Principles - Click Ads 2

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Volkswagen Devil Logo – What Stays in the Dog Park

 

volkswagen devil logo

An ironic logo combines with a pet owner’s  bumper sticker ( I spotted this while on a family outing ) to make a social commentary about the Volkswagen Emission Standards Software Scandal.  As that little devil says, “what happens in the dog park, stays in the dog park”.  Unfortunately, the company’s dog-poo has come  back with a vengeance.

VW Sham

Meanwhile, “A new website called VWsham.com is selling magnetic bumper stickers bearing anti-VW slogans, such as “Another VW? No tanks,” “VW took me for a ride,” and “VW. German for FU.” Each magnet costs $7.50, with 5% of sales going to the International Council for Clean Transportation, according to the site.” ( Source Link )

Besides the impact this scandal will have on Volkswagen, the German economy and general attitudes towards vehicle technology, this revelation demonstrates how our culture, and the economy that sustains it, is all about information and controlling it. 

Volkswagen designed and used software to manipulate data. It sought to control information to enhance the marketability of their products. When this came to light it creates a wave of distrust that taints not only the information it provided to its target audience, but also information coming from other sources, companies and independent agencies. This is not dissimilar to the public’s distrust of government agencies and political messages; all become tarred with the same brush.

Notice it is  a company that aligns itself with the aggrieved consumer, giving them a way of communicating their frustrations and sense of betrayal, that attempts to capitalize on the scandal.  Recognizing that giving  the target audience a means to express themselves in such a way that the consumer’s personal message is directly connected to the product causing the frustration ( devaluing the consumer’s self-image) is very effective understanding of an information & messaging mass media dominant culture.

It will be interesting to see how Volkswagen, the car industry and other stakeholders try to  control the flow of information and how the public with respond to these attempts. In the meantime, those who understand the cultural need to interact and express ideas & feelings through various mass media platforms have an opportunity capitalize financially/socially.

 

Typography from Paper to Cinema

 

FROM PAPER TO SCREEN is a short animation by Thibault de Fournas. That first component  explores the development of typography on paper ( the basic rules) and then is followed by a presentation of the evolution of the use of typography in cinema.

Using  sound and animated text & imagery, the whole piece effectively becomes  visual kinetic poetry .

The pieces of Music used were:
Clair de Lune – Debussy
Shoot the Piano Player: Poursuite  a composition by
Georges Delerue is performed by – Hugh Wolff & London Sinfonietta .

 

21th Century Machine - Mystery Map List  Caslon, William, Roman typefaces (specimen).

Elemental: Power of Communication & Media History

 

This video effectively uses  sound and images to covey the power of communication and how it drives the development of Media both as art and technology. It suggests the elemental power and need to communicate through the metaphor of Classical Four Elements, Earth, Fire, Water and Air..

The use of cuts and animation work with the tempo o of the music and sound to drive the visual narrative of progress and transformation of Mass media technology.  All beautifully executed .

Note that all Mass Media have business interests. What is implied message at the very end of the video ? What are the emotional and historical connections being made at this final moment ?