AIDA-Magazine Covers 3 – What do they have in common ?

More magazine covers to evaluate in terms of AIDA & Mass Media Principles.         Here again is the chart layout for evaluation. Note that eye catching visuals are demanded, regardless of subject matter or target audience.  Each cover uses The Gaze -eye contact to make a connection with the viewer/potential buyer.

Advertisements

The Age of Hollywood: A Look at May-December Movies

  For better or worse, pop culture models some of our deepest assumptions about social relationships.[ All Mass Media construct realities. All Mass Media convey intended & unintended messages, which contain values, beliefs & ideologies. ] One classic example is the Hollywood double standard when it comes to gender and aging—leading men get to age …

Continue reading The Age of Hollywood: A Look at May-December Movies

Media Constructs Reality: News Coverage of Ontario’s Minimum Wage Increase Slanted Heavily Towards Business Interests

    An analysis by PressProgress (Source) of dozens of news articles covering the province’s recent minimum wage increase reveals Canadian newspapers overwhelmingly privileged the perspective of businesses over the perspective of Ontario’s low-wage workers.     Three-quarters of all news coverage (75%) between December 31, 2017 and January 4th, 2018 greeting the new minimum …

Continue reading Media Constructs Reality: News Coverage of Ontario’s Minimum Wage Increase Slanted Heavily Towards Business Interests

Fashion as Mass Media: Dollar Wears

      Montreal-based designer Colin Meredith is finding ways to overcome the cost prohibitive hurdles faced by young fashion designers looking to establish themselves. Meredith's more recent collection,called Dollar Wears, makes use of only products from the dollar store. The thirteen piece collection includes eight tops/ outerwear pieces, two pairs of pants and three …

Continue reading Fashion as Mass Media: Dollar Wears