The Age of Hollywood: A Look at May-December Movies

  For better or worse, pop culture models some of our deepest assumptions about social relationships.[ All Mass Media construct realities. All Mass Media convey intended & unintended messages, which contain values, beliefs & ideologies. ] One classic example is the Hollywood double standard when it comes to gender and aging—leading men get to age …

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Steppin’ Out of Reality

  The 7th Principle of Mass Media is, A new mass media technology will initially borrow the content and imitate the conventions of the mass medium that is currently dominant in a society. As the technology advances, the new medium will consume the older medium, turning it into content.  This  principle and the media text …

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Un tango à Paris and The Goat: Constructing a Reality

    Mass Media constructs realities based on specific sets of codes and conventions determined by the nature of each Medium. The constructed reality of cinema derives from photography. Photography makes use of line, perspective, framing, light & shadow, camera angle and distance and in choice of monochrome or colour. Cinematography add motion, both the …

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Malak and the Boat: UNICEF’s Animated ‘Unfairy Tales’ Begin

  UNICEF  launched a new animated series  meant to bring attention to the youngest victims of the Syrian refugee crisis, Unfairy Tales. Created by ad agency 180LA, the videos chronicle real children’s journeys from Syria by juxtaposing stunning animation with terrifying narrations of the terrible events wrought by this globally impactful humanitarian disaster. The first …

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