Nike Makes Their Marketing Great Again ?

Nike's Kaepernick tagline: “Believe in something. Even if it means sacrificing everything.” The recent Nike advertisement makes effective use of appeals based on values & beliefs. Emphasis is placed on the higher needs presented in Maslow's Hierarchy The marketing strategy acknowledges that the demographic shift within the American population means that at the end of …

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When marketing context goes wrong ?

One of the problems faced with marketing using the digital text of current Mass Media, is how to effectively place your advertisement. Some marketers try and cheat by placing  advertisement into Social Media comments & links. The dueling Komodo dragons  connection to lady's clothing seems  surreal and possibly inventive; unfortunately, the context was created by …

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Is Pizza are All Right ? – American brands negotiating fractured culture

Tiki Brand got an unwelcome association with the white nationalist movement in August when neo-Nazis and their allies carried Tiki torches in a nigh-time march in Charlottesville . In response they posted a public statement disavowing any connection the extremist views of the far right . TIKI Brand is not associated in any way with …

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Philip K. Dick’s World of Advertising: Branded Dreams

  Philip K. Dick's visions of an intrusive manipulated reality is portrayed in this short piece by Studio Smack . Dick explored the concept of consensual reality and the potential conflict between "two levels of reality" - one "objectively" determined, the other a world of appearances imposed upon characters by various means and processes.   …

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