Mediated Matter – Mass Media, Organic Growth & Modified Environments

 

 

Mass Media constructs realities based on specific sets of codes and conventions determined by the nature of each Medium.  Advances in media technology combined with new approaches in physical design and manufacturing means that these constructed  realities can now manifest in the material environment.  When these constructed realities emulate organic forms and growth, a potential hybrid of virtual reality and the physical environment has the potential to come into existence.

 

 

 

The Mediated Matter group focuses on Nature-inspired Design and Design-inspired Nature. Conducting research at the intersection of computational design, digital fabrication, materials science and synthetic biology and apply that knowledge to design across scales from the micro scale to the building scale,  they create biologically inspired and engineered design fabrication tools and technologies and structures aiming to enhance the relation between natural and man-made environments. Their research field, entitled Material Ecology, integrates computational form-finding strategies with biologically inspired fabrication. This design approach enables the mediation between objects and environment; between humans and objects; and between humans and environment. Their goal is to enhance the relation between natural and man-made environments by achieving high degrees of design customization and versatility, environmental performance integration and material efficiency.


 

Seeking to establish new forms of design and novel processes of material practice at the intersection of computer science, material engineering, design and ecology, with broad applications across multiple scales, they are  breaking through the wall between Media constructed realities and  the physical environment, emulating organic growth & forms in a virtual environment and then replicating these as physical environmental elements.

 

 

Peace Starts With Me: Video Art by Magali Charrier

 

Magali Charrier was commissioned by PUMAPeace, alongside 7 other artists, to create a piece around the idea of Peace for the World Peace Festival 2011. The piece was subsequently broadcast on Channel4 in October 2011 as part of Random Acts.

Artist Statement

“I use drawing as a tool for investigating the human body and its inner workings—giving sight to what is only felt, not yet seen or known. By merging animated drawings with live action, I put mark making at the centre of filmmaking. In their dialogue, body and trace question the materiality of movement and of human presence.

For films4peace, I was concerned with depicting the intimate battles that occur daily within oneself and the chaotic journey that takes place in order to reach inner peace. A simple setting: one fixed long shot, a human figure in an empty space. Stillness. Suddenly shadows flicker out of the human figure, sporadically first, then frenetically entering and extracting themselves, interfering and frantically disrupting the initial state, building up to darkness. Peace comes as a sudden breath born out of chaos.”

Charrier is an award winning director, animator and video editor whose work has been toured and broadcast throughout the world.

 

Magali Charrier – click to visit her website.

 

Click to view Le Corps en Construction series by Magali Charrier.

Her background in fine arts, animation and dance gives her a highly sought-after and distinctive style often incorporating film and animation. She is the recipient of numerous awards (VideoDansa Prize, Barcelona; NAHEMI Award at Encounters Film Festival, Bristol, Best Dance Film at CineDans Festival, Amsterdam and more) and bursaries from Channel4, BBC4 and the Arts Council.

Magali also works as a visual artist, producing animated video projections for live theatre and dance productions as well as short films and illustration. She completed a short series of animated films about contemporary dance, commissioned by The Place. The series was due to launch in summer 2014.

 

Philip K. Dick’s World of Advertising: Branded Dreams

 

Philip K. Dick’s visions of an intrusive manipulated reality is portrayed in this short piece by Studio Smack . Dick explored the concept of consensual reality and the potential conflict between “two levels of reality” – one “objectively” determined, the other a world of appearances imposed upon characters by various means and processes.

 

“Reality is that which , when you stop believing in it, doesn’t go away.”

“It is sometimes an appropriate response to reality to go insane.”

“Don’t try to solve serious matters in the middle of the (long) night.”

Do Androids Dream of Electric Sheep ?

“This is on a level, and it goes to show you

that you should never take your dreams too seriously.

Or else it shows that the unconscious

or the universe

or God

or whatever can put you on. ”

Studio Smack are Ton Meijdam, Thom Snels and Béla Zsigmond. All three of them studied at the AKV|St.Joost in Breda (Art Academy), The Netherlands. Their animated films gained awards at international film festivals. Studio Smack produces work that in the first analysis has an autonomous value, but often also responds to developments in society, the so-called Design for Debate.  Some of their happy clients are Dutch TV Networks VARA, VPRO and MTV NL, Greenpeace, MOTI, Next Nature, GOD, Graphic Design Festival Breda, Festival Mundial,..and many many more.

 

Here are the creators’ comments on this short media piece. 

“The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: go to sleep” (James B. Twitchell)

We see ads everyday and everywhere. They have become part of our life. While some people try to avoid seeing ads, advertisers keep finding new ways to reach us. However they are unable to reach us when we sleep. Our dreams are the last safe and add-free place so it seems.

But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future.

This animated short is an impression of a dream infected by a brand we all know…….

 

The question I pose is, … should we view this short a social commentary warning on Mass Media intruding into private consciousness, as Dick speculated on ? Or is it a deconstructed advertisement, masquerading as social commentary – a metaphor for subliminal imagery that is being planted in you dreamscape for later reference ?

 

 
 

 

Photographing the Self in Herself

The Toronto photographer Jennifer Toole has come a long way since teaching herself photography using YouTube tutorials. With her background in creative arts, studying musical theatre at Wexford Collegiate School for the Arts in Scarborough and a degree in creative writing from Montreal’s Concordia University, she progressed through a a series of professional photography jobs, including house photographer for Toronto’s Northbound Leather, and later Soho House. Eventually four of Toole’s images were published by Vogue Italia.

                                                                                                                         Photograph by Jennifer Toole

 

As you can see, Jennifer Toole’s work does not conform to the stereotypical manufactured images of the female form. It is naturalistic and uncompromising in capturing real beauty. It is therefore no wonder that she, in collaboration with Australian actress Caitlin Stasey, co-founded the website Herself.com , which showcases nude portraits of Ontario women photographed in natural light.

“Herself is a gesture to women for women by women; a chance to witness the female form in all its honesty without the burden of the male gaze, without the burden of appealing to anyone. These women are simply & courageously existing, immortalized within these photos. Within their words, their experiences and stories are offered on Herself in the hopes of encouraging solidarity – that maybe we as women will take comfort in the triumphs of others rather than revelling in each other’s defeats. Let us reclaim our bodies. Let us take them back from those who seek to profit from our insecurity.” -Caitlin Stasey

 

“I feel weird and abnormal for having hair, for having zits, for having to reapply deodorant, for having to pee… Women are not real on TV and in ads they are just an image.” -Chelsea Photo by Jennifer Toole

 

This site, and the work done here, breaks the confines of contemporary cultural views of the female body. It humanizes the models with personal interviews and images that are not restricted to commercial body images that re-enforce a set of values, beliefs and ideology designed to sell products based on the aspirations of manufactured beauty.

Post-natal yoga – become the woman you never were ! Did this model even give birth ? Yes,  this is a real ad, that is as close as it gets to reality.

 

The battle for a healthy realistic expectation of the human body of all genders is ongoing. The business of fashion and “beauty” products drives Mass Media in numerous forms, from advertising to entertainment. Breaking through this heavily financed culture and the constructed reality that supports it is no easy task and Jennifer Toole’s work must be both recognized and commended. Besides links provided in the post, you can see more of her work on her blog, dailytoole.

 

 

Jennifer Toole by D. Gillespie