We keep searching for answers & seek meaning, by constructing patterns out of our experiences. Our experiences includes our interaction with various forms of Mass Media.
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All Mass Media constructs a Reality.
All Mass Media contain values, beliefs, & ideologies.
All mass media have an intended target audience.
All mass media have business interests.
All mass media convey messages. Some of these messages are explicit, while others are implicit. Unintended messages are very often part of the messages’ structure.