Mass Media Principles

 

black_white_tv_salesman

These are the main principles that I use with my students in the EMS3O media studies class:

1. All mass media have business interests.

2. All mass media have an intended target audience.

3. All mass media have codes and conventions.

4. All mass media construct reality.

Jacobs Real Models

 

5. All mass media contain values, beliefs, and ideologies.

141_4_000000018

 

6. All mass media convey messages.  Some of these  messages are explicit, while others are implicit.  Unintended messages are very often part of the messages’ structure.

The Big Bang Theory Cast 1sm

 

 

bktnlaff

 

7. A new mass media technology will initially borrow the content and imitate the conventions of the mass medium that is currently dominant in a society. As the technology advances, the new medium will consume the older medium, turning it into content.

 

 

 

 

 

Advertisements

16 thoughts on “Mass Media Principles

  1. Pingback: Project Complete, ……….. Mostly Complete « Dark Pines Photo

  2. Pingback: Superheroes Part 1:”It’s A Bird… It’s A Plane… It’s A Target Audience !” « Dark Pines

  3. Pingback: Wadi Hanifa-A Constructed reality « Dark Pines Photo

  4. I am particularly interested in the notion that “all mass media often convey unintended messages” – do you have specific blog posts on this subject. elmediat?

  5. I have a few related posts. Superhero Part 3:”It’s A Bird… It’s A Plane… It will Rot Your Moral Fibre ! ~ Alberta Rethink Your Advertising ~ Canadian News Media: F-Stop and The Constructed Image ~ see the Media Principle Category under It’s All Media!
    All start a specific post on this principle in the “hopefully” near future. Thanks for the interest.

  6. Pingback: Fallen, frozen, Forgotten « Dark Pines Photo

  7. Pingback: Pulp Covers & Movie Posters – The Age of Necro-media | Dark Pines

  8. Pingback: Trans Media Gender Music Values | Dark Pines

  9. Pingback: Implied Spaces: Read it on His Face | Implied Spaces

  10. Pingback: Stage in Search of Characters | Implied Spaces

  11. Pingback: Fragrance of a Constructed reality | Implied Spaces

  12. Pingback: Textured Text : EXTRA EXTRA HOT OFF THE PRESSES | Dark Pines Photo

  13. Pingback: Existential Friday: Winter Selfienessless | Dark Pines Photo

  14. Pingback: CSI: Cyber Is an Incoherent Techno-Paranoid Diaper (In a Good Way) – Finding Poetry Amongst The Comments | Implied Spaces

  15. Great post. These principles seem to get along with Habermas’ theory of communication.
    Besides, I firmly believe that the messages are directly related to ideologies and power. Thanks so much for sharing… Sending best wishes 🌟🌞

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s