Toronto Yiddish sign survives – last vestige of Jewish enclave on Baldwin

Toronto Yiddish sign survivesWe seldom stop to think how Media Literacy is connected to history, especially when considering the mundane & commonplace  elements of life. We take for granted the shop windows with their signs, logos and advertisement claims. But what if we could see a shop window that allows us to see another time, taking us back decades into the past century ? Especially fascinating if the shop window featured a declaration in a language that is disappearing  – showing us the cultural layers of a city through text, typography & language in the form of  a piece of Mass Media that is a cultural artifact

“Butter, Cheese, Cream, Eggs — Fresh Every Day” are the unremarkable words spelled out by the Yiddish sign on the window of 29 Baldwin St. .  But the hand-painted letters, an advertisement for the former Mandel’s Creamery, are possibly the last surviving remnants of Baldwin Village’s former life as a landing spot for Jewish immigrants.

The sign is believed to date back to the 1940s, and was preserved even after Mandel’s was taken over by John’s Italian Caffe decades ago. But John’s recently closed, and a new tenant moved into 29 Baldwin. Last month, large decals announcing the arrival of a bubble-tea shop were plastered across the storefront, and the Yiddish sign was nowhere to be seen. Rumours circulated that the new tenants had chiselled it off. (Ben Spurr  Toronto StarStaff Reporter, Sun Jul 12 2015)

Media Literacy can help extend cultural awareness and a sense of history. In this case, the new tenant, the Formocha tea shop’s owner  Daniel Li, was very welcoming to maintaining the window, as had John’s Italian Cafe. The incorporation of the Jewish signage into a Taiwanese establishment honoured the past and exemplified the Canadian ideal of multiculturalism.

This was a generous expression of Canadian values. In terms of Mass Media  and Business Interest, the store’s identifiable brand has added a unique element. It demonstrates corporate citizenship that enhances the brand and reaches out to the community at large. Furthermore, this good news story provides an example of Mass Media and Marketing being used in a socially positive manner.

Timmins, Ont. girl petitions to sign up for boys-only robotics class

A nine-year-old girl who started an online petition to take part in a boys-only robotics class at a Timmins, Ont., library will now be able to take part.

Robotics for boys only advertisement

The Timmins Public Library advertisement for this “special program” was challenged by a local girl who wanted to take part in the session.

The Timmins Public Library is now offering the robotics session to all children between the ages of 9-12.

bookworm

It was welcome news to Cash Cayen’s mother, who said “we need to change the way our society thinks.”

The Exile of Time

“The CEO of the library sent me a text message directing me to their Facebook page to see their official media release,” Caroline Martel said.

Rendezvous with Destiny

“The media release [said] they ‘wish to apologize to the public and Science Timmins for the misunderstanding related to the Robotics event which was designed to encourage improved literacy through reading.’ Although I disagree with the claim that this was a ‘misunderstanding,’ Cash and I are happy with their decision to open the session up to all children regardless of their gender.”

Close to 30,000 people signed the petition, and many shared stories about discrimination.

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“Gendered approaches to education are extremely problematic,” Martel said in a post on change.org. .

via Timmins, Ont. girl petitions to sign up for boys-only robotics class – Sudbury – CBC News. Listen to Interview: Caroline Martel and library board chair Michael Doody spoke with CBC Sudbury’s Up North radio program on Thursday about the situation that has raised the ire of many.

Avengers Age of Ultron – Start Happy

Avenger Age of Ultron - Start HappySpotted this juxtaposition of product display in a Sudbury Walmart earlier in April. Stores will spend  time planning and organizing displays to influence shoppers in what they purchase. Impulse buying may appear random, but marketers often set up a emotional sequence that not only catches the eye, but also the desires and appeals attached to the shopper’s  values, beliefs and ideology.

Perhaps this display was accidental. It may have been some worker’s little joke,….. then again humour can sell a product or service.

 

Typography from Paper to Cinema

 

FROM PAPER TO SCREEN is a short animation by Thibault de Fournas. That first component  explores the development of typography on paper ( the basic rules) and then is followed by a presentation of the evolution of the use of typography in cinema.

Using  sound and animated text & imagery, the whole piece effectively becomes  visual kinetic poetry .

The pieces of Music used were:
Clair de Lune – Debussy
Shoot the Piano Player: Poursuite  a composition by
Georges Delerue is performed by – Hugh Wolff & London Sinfonietta .

 

21th Century Machine - Mystery Map List  Caslon, William, Roman typefaces (specimen).