AIDA-Magazine Covers 3 – What do they have in common ?

More magazine covers to evaluate in terms of AIDA & Mass Media Principles.         Here again is the chart layout for evaluation. Note that eye catching visuals are demanded, regardless of subject matter or target audience.  Each cover uses The Gaze -eye contact to make a connection with the viewer/potential buyer.

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The Age of Hollywood: A Look at May-December Movies

  For better or worse, pop culture models some of our deepest assumptions about social relationships.[ All Mass Media construct realities. All Mass Media convey intended & unintended messages, which contain values, beliefs & ideologies. ] One classic example is the Hollywood double standard when it comes to gender and aging—leading men get to age …

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Nike Makes Their Marketing Great Again ?

Nike's Kaepernick tagline: “Believe in something. Even if it means sacrificing everything.” The recent Nike advertisement makes effective use of appeals based on values & beliefs. Emphasis is placed on the higher needs presented in Maslow's Hierarchy The marketing strategy acknowledges that the demographic shift within the American population means that at the end of …

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Media Constructs Reality: News Coverage of Ontario’s Minimum Wage Increase Slanted Heavily Towards Business Interests

    An analysis by PressProgress (Source) of dozens of news articles covering the province’s recent minimum wage increase reveals Canadian newspapers overwhelmingly privileged the perspective of businesses over the perspective of Ontario’s low-wage workers.     Three-quarters of all news coverage (75%) between December 31, 2017 and January 4th, 2018 greeting the new minimum …

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